·       To conduct necessary communications with reporting entities such as MKT Data Science, EDW, Finance, etc., to provide needed information/reports for the business and share it with concerned parties.
·       To develop ETL process and handle data source detection for digital platforms
·       To design research methods, utilize analytical skills, and visualize findings to address business requirements.
·       To address business development team needs in terms of providing Performance Reviews of CPs/SPs etc.
·       To develop dashboard and visualized reports for business team and high level management reporting 
·       To design new data collection models to better collect information and coordinate with ITS department to implement new models.
·       To collaborate with DG departments in adopting new strategies to respond to the ever-changing digital business model environment.
·       To monitor, analyze and forecast the digital ecosystem trends based on market research and data gathering.
·       To monitor digital business at all levels and update different dashboards regarding generated reports from DBs.
·       To provide insight and view about the performance of all CPs, SPs, Digital Products and Services, and platforms in their life cycle for the department and management.
·       To conduct data mining and provide segmentation for digital market targets and Digital plans (campaigns) to increase the effectiveness and performance of Digital P&Ss.
·       To provide case-based information and report for Digital P&Ss.
·       To provide ad hoc reports for the incoming queries as well as weekly/monthly reports 
To analyze digital business performance, compare it with the business plan and budget, and provide feedback to the department