Marketing E-CRM Senior Specialist

• Partnership in planning, developing, and executing email marketing campaigns, including
  newsletters, product updates, promotional offers, and lifecycle.
• Develop and manage customer segments based on behavior, demographics, and preferences for
  targeted marketing efforts.
• Create and optimize customer journey maps to guide campaigns and customer interactions.
• Collaborate with the content team to create compelling content
• Implement marketing automation workflows and triggers to deliver the right message to the right
  customer at the right time.
• Conduct A/B tests to optimize subject lines, content, timing, and other elements to improve open
  rates, click-through rates, and conversions.
• Monitor and analyze marketing performance, providing regular reports and insights to improve
  campaign effectiveness.
• Collaborate with IT and marketing technology teams to integrate and optimize CRM tools, email
  marketing platforms, and data sources.
• Work closely with other departments such as sales, customer support, and product development

Job Requirements:

• Proven experience (typically 2-3 years) in marketing and CRM.
• Deep knowledge of Marketing and Customer Relationship Management
• Proficiency with E-CRM area
• Knowledge of E-CRM regulations and best practices.
• Ability to analyze customer data, including behavior, preferences, and engagement metrics
• Experience with marketing automation and personalization tools.
• A passion for customer-centric marketing.
• Mastery at Testing and Quality Assurance content for different channels
• Expertise in developing advanced segmentation strategies

Benefits:

• Vouchers for Vacations, Gym, Therapy Sessions, Internet Costs
• Complementary Insurance
• Educational platform of advanced courses
• Snappfood's Discount codes
• Loans