Social Media Lead

• Lead the social and content strategy and calendar, planning, and execution for our blog and social channels
• Lead and mentor a team of content writers and social media specialists to ensure high-quality output and alignment with brand tone and vision.
• Collaborate with internal stakeholders (SEO, CRM, product, design) to align content with business goals
• Manage a team of content creators and social media(writers, editors, etc.)
• Work with developers/designers to publish and update blog content on our Next.js platform
• Maintain content structure, tags, and SEO best practices within the CMS or code repository
• Monitor performance using tools like Google Analytics, Search Console, and others to guide future content strategy, Monitor and analyze performance metrics (e.g., engagement rate, reach, conversion rate) using industry-standard tools.
• Demonstrate strong skills in copywriting, storytelling, and crafting compelling campaign messages that resonate with the driver community.
• Stay updated on industry trends and competitors’ content to inspire new ideas

Requirements:
• Proven experience as a Social media and content lead, content strategist, or similar role
• Strong editorial skills with an eye for clean, engaging copy
• Familiarity with publishing workflows in Next.js-based blogs (CMS integrations like Sanity, Contentful, or headless WordPress)
• Understanding of technical SEO and content structure
• Strong organizational and leadership skills
• Excellent written and verbal communication