ECRM Expert (TAPSI Garage)

About Tapsi Garage:

Tapsi Garage is TAPSI Group's dedicated platform for car spare parts and consumables, leveraging our expertise to revolutionize the automotive e-commerce experience. Our mission is to provide the parts and equipment you need—reliably, efficiently, and with a commitment to exceptional service.

About the Role:

We are seeking a highly skilled and data-driven ECRM Expert to lead and optimize our marketing automation initiatives. In this role, you will design, implement, and manage data-driven campaigns through platforms such as WebEngage, ensuring personalized user journeys that drive engagement, retention, and conversion.

Responsibilities:

• Design, launch, and optimize marketing automation campaigns using WebEngage.
• Segment users based on behavioral data.
• Analyze user behavior and funnel performance using tools like Metabase, Google Analytics 4 (GA4), and Clarity.
• Create customer journeys to improve lifecycle marketing strategies.
• Track and implement user Events and Attributions across various platforms.
• Identify and enhance key digital marketing metrics (e.g., CTR, retention, ROI).
• Build marketing dashboards in Looker Studio and other analytics platforms.
• Manage omnichannel campaigns across push notifications, SMS, and in-app messaging.
• Collaborate with the analytics team to define, monitor, and evaluate KPI frameworks.

Requirements:

• Proven experience with marketing automation tools, particularly WebEngage.
• Minimum 2 years of experience in marketing automation.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Familiarity with digital marketing and metrics.
• Hands-on experience building Funnels and Customer Journey.
• Basic knowledge of SQL is a strong plus.