Customer Value Analysis Manager

Mission:

• To manage the generation of solutions, mass data analysis, and different information input for other teams, especially CVM planning.
• To provide suggestions based on analyzing promotions, plans, and trends for increasing revenue and achieving market targets.

Roles & Responsibilities:

• To manage team communication with CR, S&D, NW, CPG, MKT Research, finance planning, pricing, CEX, Customer Insight, and Data Science to ensure that all needed data for conducting market analysis is available.
• To communicate with EDW representatives to ensure the rules are defined based on business requirements.
• To initiate change on applied tools to support team activities, manage necessary follow-ups, and ensure their correct implementation.
• To contribute to developing promotions, ensuring that margins/revenues are maintained while reinforcing MTNIrancell’s brand and customer image.
• To manage different activities, including reviewing reports, mass data manipulation, modeling, and market data analysis from different sources and lead their interpretation/analysis for generating and maintaining an in-depth knowledge of the company market and related trends.
• To review and monitor market plans and consult for the CVM planning team by providing different inputs in the shape of high-level reports/analyses and monitoring their plans.
• To manage the market investigation, analyze competitors’ offers/products/activities in HV Segment, and report them to market planning and brand departments.
• To monitor and ensure all market plans generated by CVM planning and pricing teams are completely supported by the team to define proper key performance indicators for evaluating their performance.
• To monitor measurement of business plan KPIs, ensure reporting them constantly to the market planning and pricing team, and identify and escalate gaps between actual versus plan to the management.
• To manage the generation of geographical analysis of market trends and developments, customer needs, behavior, and traffic patterns using related applications & software for related teams.
• To interpret analysis of various information and provide recommendations to aid NW, marketing, and sales decision-making through geographical focus and at a granular (city) level.
• To present market and competitor insights through presentations and reports to the Leadership Team and various internal management teams to allow effective strategic and tactical decision-making and implementation.
• To provide consultancy to the planning team about key intelligence items that require further consideration.
• To ensure the quality and on-time delivery of the needed ad-hoc reports to meet management requirements.

Education:

• B.Sc. in IT/Statistics/Industrial management or related

Experience:

• Minimum of 5 years of experience in the area of specialization; with experience in supervising/managing others
• Experience working in a medium to large organization

Technical Competencies:

• Reporting and Analysis
• People Management
• English Literacy
• Market Intelligence
• Marketing Performance
• Customer Value Management (CVM)
• Geographic Information System (GIS)
• Business Intelligence
• Customer Insight Management
• Root Cause Analysis

Behavioral Competencies:

• Execution
• Coaching
• Operational Decision Making
• Continuous Improvement
• Monitoring Information
• Delegation and Empowerment
• Guiding team Success