Growth Expert

About Tapsi:

TAPSI started its journey in May 2016 with a team of 10 Iranian experts, and today it has transformed into a leading super app in Iran. We offer a wide range of services, including intercity and intracity travel, instant parcel delivery, food ordering, online shopping, and more—all in one platform.
With over 20 million users across 28+ cities and a team of 1,000+ passionate members, TAPSI is constantly expanding and evolving. Our team draws energy from the positive impact we make on people’s daily lives. We are committed to continuous innovation, always seeking ways to improve and grow.
Join TAPSI and discover a place where you can push your limits, innovate, and thrive!

About the Role:

As a Growth Expert, you will lead and contribute to the strategy and execution of acquisition and activation growth engines — including paid channels and referral program and incentive plans. Your focus is to test, implement, and scale innovative growth ideas, using rigorous analytics and creative problem-solving to accelerate user base expansion.

Key Responsibilities:

• Lead and contribute to the strategy and execution for user acquisition and activation across paid channels and referral programs.
• Drive hands-on growth hacking, rapidly testing and validating new growth experiments using quantitative and qualitative data.
• Design multi-faceted experiments to evaluate success and uncover new levers.
• Develop a deep understanding of the user funnel (ToFu, MoFu, BoFu) and optimize conversion at every stage.
• Track, analyze, and report on key growth metrics, including acquisition cost, activation rates, and conversion rates.
• Bring a creative yet data-driven mindset to problem-solving, identifying opportunities and risks proactively.
• Own growth reporting and communicate insights and recommendations to leadership regularly.

Requirements:

• 2+ years of hands-on experience in growth roles with a strong focus on user acquisition and activation.
• Demonstrated expertise in growth hacking — rapid experimentation, testing, and scaling of growth ideas.
• Deep familiarity with growth funnels and metrics.
• Strong analytical skills and  proficient with data tools.
• Ability to design complex experiments and measure the success.
• Creative thinker with a data-driven approach to decision-making and problem-solving.
• Experience owning referral and paid marketing channels growth is highly preferred.
• Excellent communication and cross-functional collaboration skills.