Job Description
About the Role:
Responsible for executing all marketing activities within pharmacies, based on a thorough understanding of each pharmacy’s sales potential and surrounding physicians. The role also involves introducing products to key decision-makers in pharmacies to maximize product sales.
Job Description:
- Train and support pharmacy marketing representatives
- Develop strategic plans for the medical representative team, ensuring proper implementation of guidelines and alignment with business objectives and sales targets
- Prepare price lists, product promotions, and advertising materials
- Analyze competitor activities and provide regular reports to the Trade Marketing Manager
- Conduct joint visits with marketing representatives
- Coordinate with suppliers and medical reps to plan pharmacy activities
- Monitor and supervise sales performance (value and volume), coverage, and representative activities to ensure targets are achieved
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