Campaign Performance Senior Specialist

We are seeking a highly skilled and committed Campaign Performance Senior Specialist to join our team. The ideal candidate should possess strong relationship-building skills, a positive attitude, and a passion for delivering exceptional client service. This role involves managing accounts, developing and executing marketing strategies, and driving sales growth through effective account and campaign management. ---

Key Responsibilities:

· Manage and execute 360-degree marketing campaigns across various channels with a focus on conversion rate optimization, sales growth, and brand enhancement.

· Hands-on experience with Marketing Automation, including designing, implementing, and optimizing customer journeys across digital touchpoints.

· Contribute to setting OKRs, team goals, and growth strategies while tracking gaps and proposing effective solutions.

· Prepare, present, and interpret regular performance reports to senior management and stakeholders, establishing feedback loops for continuous campaign improvement.

· Identify user behavior patterns, market trends, and optimization opportunities using a data-driven and analytical mindset.

· Lead direct marketing projects from planning to execution and monitoring, taking full ownership of timelines and financial targets.

· Design, monitor, and optimize email marketing workflows, including audience segmentation, A/B testing, scheduling, and performance analysis.

· Monitor budgets, spending, and campaign effectiveness to ensure financial efficiency and maximize ROI.

· Communicate effectively with cross-functional teams, including marketing, operations, product, and analytics, to ensure seamless and aligned campaign execution.

· Drive conversion rate optimization (CRO) by identifying funnel bottlenecks, executing targeted tests, and analyzing landing page performance.

· Explore and analyze opportunities to apply emerging technologies such as AI and machine learning to enhance marketing effectiveness.

· Evaluate channel and campaign performance using OKR tracking, historical data, and predictive reporting.

· Design and lead process improvement projects aimed at increasing operational efficiency and streamlining workflows.

· Propose innovative, data-driven solutions to solve real business challenges through research, analysis, and modeling.

· Lead creative campaign execution with a deep understanding of audience personas, coordinating internal and external resources to ensure timely and effective delivery.

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Job Requirements:

· Minimum of 2 years of relevant experience in digital campaign execution, performance marketing, or direct marketing.

· Strong project management and organizational skills across the full campaign lifecycle—from planning through execution and evaluation.

· Creative and strategic thinker with the ability to develop innovative marketing approaches aligned with business goals.

· Analytical mindset with a passion for data and the ability to extract actionable insights from performance metrics and reports.

· Strong command of KPIs and performance optimization based on data analysis.

· Hands-on experience with analytical tools such as Google Analytics, Google Tag Manager, Hotjar, Google Data Studio, and advanced Excel.

· Familiarity with CRO concepts and marketing automation platforms, along with experience in executing A/B tests.

· Strong problem-solving skills with the ability to propose effective and creative solutions in dynamic environments.

· Excellent communication, interpersonal, and teamwork skills, with the ability to collaborate effectively across multi-functional teams and stakeholders.

· Ability to manage time effectively, prioritize tasks, and perform well under pressure in fast-paced environments.

· Result-driven and accountable with a strong focus on delivering high-quality and impactful outcomes.

· A continuous learner with a growth mindset, curiosity, and eagerness to innovate and improve.

· Proficient in Microsoft Office Suite, especially Excel, PowerPoint, and Outlook.

· Committed to continuous improvement and achieving business goals by creating real value for users and clients.