Senior Campaign Specialist (Gold)

Key Responsibilities:

• Ensuring direct marketing campaigns start on time, are within budget, and deliver positive ROI results.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and
• display advertising
• Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs)
• Providing performance reports to achieve established KPIs.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Familiarity with the dashboards of ad networks (Yektanet, Tapsell, and SabaVision) | Basic knowledge of Google Ads panel, including definition and campaign setup.
• Stay up-to-date with emerging digital marketing trends and technologies
• Understanding Social Media Best Practices
• Analyze Campaigns
• Executing Campaigns on Social Networks
• Identifying Trends and Insights
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Qualifications:

• Master's degree in marketing, communications, or a related field
• 3+ years of experience in digital marketing or a related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Strong understanding of Market Research، Market Segmentation، Persona، Marketing Mix (4P)، Marketing Funnel and Customer Journey
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management and time management skills