Performance Marketing Senior Manager | Ad Service

Job Purpose

To lead the performance marketing function of Digikala Ad Services by designing, executing, and optimizing ROI-driven campaigns that attract advertisers, boost media spend, and support revenue growth through data-centric strategies and audience targeting excellence.

Key Responsibilities

1.      Performance Strategy & Execution

- Develop and own the end-to-end performance marketing strategy (lead generation, funnel optimization, retargeting) to acquire and retain advertisers.
- Execute acquisition campaigns including multi-channel paid campaigns across platforms such as Google Ads, Meta, LinkedIn, collaborating with ad networks

- Execute retention and churn reduction campaigns, customer journeys and relays.
- Collaborate with Sales, Product, and Analytics to align campaign messaging with business objectives and advertiser pain points.

2.      Campaign Optimization & Analytics

- Monitor campaign performance and apply A/B testing, bidding strategies, and audience segmentation to maximize KPIs like CPL, ROAS, CAC, and conversion rates.
- Develop dashboards such as GA4 dashboards and automated reports in collaboration with the BI team to track campaign health and provide actionable insights.

3.      Budget Management & Media Buying

- Manage and allocate media budgets effectively to maximize performance across paid channels.
- Work closely with media agencies and internal buying teams to optimize cost efficiency and ad placement.

4.      Funnel & Conversion Optimization

- Analyze the advertiser acquisition funnel, identify drop-off points, and implement CRO (Conversion Rate Optimization) strategies.
- Improve landing pages and campaign assets to increase ad conversion rates.

5.      Technology & Automation
- Stay updated on the latest martech and adtech innovations and bring relevant tools into the performance stack.

Required Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Economics, or related fields.
• Minimum 5 years of hands-on experience in performance marketing, with at least 2 years in a senior or team lead role.
• Proven success in managing ROI-driven campaigns in digital or e-commerce industries.
• Strong analytical skills with advanced knowledge of Google Analytics, campaign tracking, attribution models, and conversion metrics.
• Experience with B2B marketing and advertiser/seller onboarding is a strong plus.
• Proficient in Excel, Google Sheets, GTM, Search Console, Intrack/WebEngage and performance reporting tools.

Key Competencies

• Performance & Growth Mindset
• Data Literacy & Analytical Thinking
• Cross-Channel Campaign Management
• Strategic Budget Allocation
• Conversion Optimization
• Stakeholder Communication
• Continuous Experimentation & Learning