Job Description

We are seeking a dynamic and results-driven Senior Performance Marketing Specialist to join our team. This role is perfect for a digital marketing generalist who excels in performance-driven campaigns while maintaining expertise across multiple digital marketing channels. The successful candidate will be responsible for planning, executing, and optimizing comprehensive digital marketing campaigns that drive measurable business growth.

Key Responsibilities:

• Develop and execute performance marketing strategies across multiple digital channels including Google Ads, Yektanet, Tapsell, Aparat Ads, and other relevant advertising platforms
• Plan, launch, and optimize paid advertising campaigns to maximize ROI and achieve key performance indicators
• Conduct comprehensive market research and competitor analysis to identify growth opportunities
• Manage and optimize search engine marketing (SEM) initiatives
• Design and execute SMS marketing campaigns with focus on conversion optimization
• Implement conversion rate optimization (CRO) techniques to improve campaign effectiveness
• Monitor, analyze, and report on campaign performance using analytics tools and dashboards
• Collaborate with creative teams to develop compelling ad creatives and landing pages
• Manage marketing budgets and ensure efficient allocation across channels
• Stay updated with industry trends, platform updates, and emerging marketing technologies
• Conduct A/B testing for ad creatives, landing pages, and campaign strategies

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum 3 years of experience in performance marketing and digital advertising
• Proven experience with Google Ads and Iranian advertising platforms including Yektanet, Tapsell, Aparat Ads, and similar networks
• Proficiency in Google Analytics, Google Search Console, and other web analytics tools
• Strong understanding of SEM and keyword research tools
• Basic experience with marketing automation platforms and e-CRM systems
• Familiarity with website optimization
• Expertise in campaign tracking, attribution modeling, and conversion tracking setup
• Proficiency in data analysis tools (Excel, Google Sheets, etc.)
• Understanding of programmatic advertising and real-time bidding (RTB)
• Knowledge of SMS marketing platforms and marketing automation workflows
• Familiarity with landing page optimization and user experience principles
• Strong analytical mindset with ability to interpret data and make data-driven decisions
• Excellent project management skills with ability to handle multiple campaigns simultaneously
• Creative problem-solving abilities and innovative thinking
• Detail-oriented approach with strong organizational skills
• Results-oriented mindset with focus on achieving and exceeding targets
• Resilience and persistence in optimizing campaigns for better performance