Category Manager (IT)

Introduction

The Category Manager is a key role at Digikala, responsible for managing and developing one or more product categories. This role requires a unique combination of analytical, commercial, negotiation, and project management skills to ensure the assigned category achieves its sales, profitability, and market share growth targets.

Key Responsibilities

1. Assortment Management

• Design and manage the product mix with a focus on variety, quality, and market relevance
• Identify and introduce new products aligned with customer demand and market trends
• Monitor product lifecycle and replace/discontinue underperforming SKUs

1. Data Analysis & Performance Optimization

• Review sales, profitability, and market share reports of the category
• Analyze customer buying behavior to identify growth opportunities
• Leverage data to improve pricing, promotions, and assortment strategy

1. Pricing Strategy & Campaigns

• Develop competitive pricing strategies compared to market and competitors
• Collaborate with marketing teams on promotional campaigns and category-specific activations
• Evaluate campaign ROI and continuously improve future strategies

1. Supplier & Contract Management

• Identify and onboard new suppliers while strengthening partnerships with existing ones
• Negotiate to secure optimal terms, margins, and exclusive deals
• Ensure proper execution of contracts and supplier service levels

1. Cross-Functional Collaboration

• Work closely with marketing, logistics, finance, technology, and operations teams
• Share market knowledge and insights with internal stakeholders
• Ensure optimized customer experience throughout the purchase journey

1. Category Strategic Development

• Identify global trends and innovative growth opportunities
• Develop long-term plans to increase market share and profitability
• Continuously analyze competitors and build sustainable competitive advantages

Requirements:

• Bachelor’s or Master’s degree in Business Administration, Management, Marketing, Economics, or related fields
• 3–5 years of experience in Category Management, Product Management, or Buying within retail or e-commerce
• Proven experience in working with large datasets and data-driven decision-making
  
  
• Strong analytical and strategic thinking

• Negotiation and supplier relationship management

• Project management and cross-functional coordination

• Solid understanding of e-commerce and online consumer behavior

• Proficiency in analytical tools (Excel, BI tools, SQL preferred)

• Strong communication and leadership skill