We are seeking a results-driven eCRM Senior Specialist to join our AdService team at Digikala. In this role, you will own the end-to-end management of seller lifecycle campaigns across email, push notifications, SMS, and in-app channels. You will design and optimize personalized, data-driven communication strategies that enhance customer engagement, retention, and monetization—playing a key role in our Product-Led Growth (PLG) strategy.
This position is ideal for someone who thrives at the intersection of data, marketing technology, and seller experience, and wants to make a direct impact on how millions of users interact with Digikala’s ecosystem.
Design and execute multi-channel lifecycle campaigns (email, push, SMS, in-app) to maximize engagement and conversion.
Segment customers using behavioral, transactional, and demographic data to deliver personalized experiences.
Partner with Product, Analytics, and FP&A teams to ensure campaigns support strategic growth and revenue goals.
Build, monitor, and optimize automated seller journeys to improve retention and CLV (Customer Lifetime Value).
Conduct A/B testing and performance analysis to continuously improve campaign effectiveness.
Manage campaign operations, ensuring deliverability, compliance, and best practices.
Stay current with eCRM tools, marketing automation trends, and data privacy regulations.
Act as a subject-matter expert to evangelize seller-centric communication within the business.
Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
2–4 years of experience in eCRM, lifecycle marketing, or marketing automation (ideally in tech, e-commerce, or AdTech).
Hands-on experience with eCRM platforms (inTrack, Webengage, Insider).
Strong analytical mindset with the ability to translate data into insights and campaign improvements.
Proficiency in Excel/Google Sheets and familiarity with SQL, Looker Studio and BI tools is a strong plus.
Experience running A/B and multivariate testing for seller engagement.
A proactive, detail-oriented problem solver with a passion for seller engagement and retention.
A chance to shape seller communication at one of the region’s largest e-commerce platforms.
Collaboration with a high-performing team at the crossroads of product, data, and growth.
Opportunity to work with cutting-edge marketing automation tools and AdTech solutions.
Clear paths for career growth within Digikala’s fast-moving ecosystem.
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