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eCRM Senior Specialist

Tehran/ Vanak
Full Time
شنبه تا چهارشنبه
-
-
More than 5001 employees
Internet Provider / E-commerce / Online Services
Iranian company dealing only with Iranian entities
1385
Privately held
توضیحات بیشتر

key Requirements

3 years experience in similar position

Job Description

About the Role

We are seeking a results-driven eCRM Senior Specialist to join our AdService team at Digikala. In this role, you will own the end-to-end management of seller lifecycle campaigns across email, push notifications, SMS, and in-app channels. You will design and optimize personalized, data-driven communication strategies that enhance customer engagement, retention, and monetization—playing a key role in our Product-Led Growth (PLG) strategy.

This position is ideal for someone who thrives at the intersection of data, marketing technology, and seller experience, and wants to make a direct impact on how millions of users interact with Digikala’s ecosystem.

 


 

Responsibilities

  • Design and execute multi-channel lifecycle campaigns (email, push, SMS, in-app) to maximize engagement and conversion.

  • Segment customers using behavioral, transactional, and demographic data to deliver personalized experiences.

  • Partner with Product, Analytics, and FP&A teams to ensure campaigns support strategic growth and revenue goals.

  • Build, monitor, and optimize automated seller journeys to improve retention and CLV (Customer Lifetime Value).

  • Conduct A/B testing and performance analysis to continuously improve campaign effectiveness.

  • Manage campaign operations, ensuring deliverability, compliance, and best practices.

  • Stay current with eCRM tools, marketing automation trends, and data privacy regulations.

  • Act as a subject-matter expert to evangelize seller-centric communication within the business.

 


 

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).

  • 2–4 years of experience in eCRM, lifecycle marketing, or marketing automation (ideally in tech, e-commerce, or AdTech).

  • Hands-on experience with eCRM platforms (inTrack, Webengage, Insider).

  • Strong analytical mindset with the ability to translate data into insights and campaign improvements.

  • Proficiency in Excel/Google Sheets and familiarity with SQL, Looker Studio and BI tools is a strong plus.

  • Experience running A/B and multivariate testing for seller engagement.

  • A proactive, detail-oriented problem solver with a passion for seller engagement and retention.

What We Offer

  • A chance to shape seller communication at one of the region’s largest e-commerce platforms.

  • Collaboration with a high-performing team at the crossroads of product, data, and growth.

  • Opportunity to work with cutting-edge marketing automation tools and AdTech solutions.

  • Clear paths for career growth within Digikala’s fast-moving ecosystem.

 

Job Requirements

Age
23 - 35 Years Old
Gender
Men / Women

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