Marketing Business Analysis Supervisor

About the Role

The Marketing Business Analysis Supervisor leads data-driven initiatives within the Performance Marketing team. This role focuses on ensuring data accuracy, analyzing marketing performance, and monitoring KPIs to generate actionable insights that enhance strategic and operational decision-making.

The position also aims to increase team efficiency through automation of analytical workflows and development of custom tools and dashboards. Additionally, it plays a key role in advancing the analytical capabilities of the marketing team by researching and developing AI-based solutions, particularly agents powered by large language models (LLMs).

Key Responsibilities

• Design and implement data validation frameworks and deliver accurate reports and insights.

• Define, calculate, and monitor marketing KPIs and performance objectives.

• Automate data collection and integration from multiple sources to ensure consistency and efficiency.

• Develop and maintain custom analytical tools, dashboards, and scripts to support marketing operations.

• Conduct R&D on AI and automation technologies (including LLM-based agents) to enhance marketing performance analytics.

Qualifications & Competencies

• Strong background in marketing analytics, data analysis, and business intelligence tools.

• Proficient in SQL, Python, or BI platforms (e.g., Power BI, Tableau, or Looker).

• Excellent analytical thinking and problem-solving abilities with a strong attention to detail.

• Experience in process automation or AI-driven marketing is an advantage.

• Effective communicator with strong teamwork and leadership skills.

• Bachelor’s or Master’s degree in Marketing, Business Analytics, Data Science, or a related field.