Brand Manager

Job Description:
 Brand Manager is accountable to lead the planning, execution, and measurement of our brand initiatives. He/ She will own brand strategy for brand to ensure consistent brand storytelling across all touchpoints, and collaborate cross-functionally to drive awareness, consideration, and loyalty.
 
Key Responsibilities:

-Develop and execute a comprehensive marketing strategy for Confectionary products.

-Lead brand positioning, communication strategy, and product portfolio planning.

-Plan and manage digital marketing and B2B marketing campaigns tailored to B2B, HORECA & Organ clients.

-Evaluate the performance of marketing campaigns, using key metrics to drive continuous improvement

-Analyze market trends, consumer insights, and competitor activity to inform strategy and innovation.

-Collaborate closely with Business managers to align business goals and product launches.

-Manage marketing budgets effectively and prioritize ROI-driven activities.

-Identify and support growth opportunities in high-traffic locations, modern retail, traditional trade and online platforms.

 Requirements:

-Minimum 5 years of experience in FMCG marketing.

-Ability to work in matrix structure with dual reporting with a high degree of business acumen.

-Proven success in B2B marketing, HORECA, Retail & Modern channel development.

-Strong analytical skills and a data-driven approach to decision-making.

-Experience in launching new products and managing full brand life cycles.

-Excellent communication and project management skills.

-Ability to stay more than standard work time.

-Quick Action in task Deliver

-Proficiency in MS Office.

-Ability to multitask and meet deadlines.

-Adaptable to working in open office environments with a collaborative spirit.

-Experience with brand guidelines, storytelling, and creative brief development.

-Intermediate in English

Job Category:

Marketing, Advertising, Market Research & Branding