Customer Value Planning Specialist

Mission:
-To generate different market plans to maintain subscribers’ segments along with projecting gross revenue in every revenue line.
 
Roles & Responsibilities:
-To liaise with ITS/CR/S&D in the overall customer segmentation process.
-To liaise with Customer Value Analysis, Customer Insight and EDW teams to get necessary information and reports for team activities.
-To collaborate with Data Science team to refine and enhance quality of customer behavior analytics reports
-To provide content of BTL Campaign massages regarding target market for Brand team.
-To support line manager to define market requirement based on analysis, market research and inputs from sales team
-To constantly review and analyze status of all company revenue lines against business plan, products and services performance versus the plans, performance of live offers and etc.
-To recognize optimal segments (Loyal, Churn, Geo…) and develop promotional campaigns to respond downward trends and sudden drops also maintain growing trends in revenue.
-To identify revenue opportunities using base data and analytics, identify potential target segments by understanding each customer needs, potential and their feedback on live promotions, product and rate plan designs
-To monitor and assess impact of competitor activities, launch of new promotions, products and services on revenue and retention of company subscribers and use the result as input for team activities.
-To apply different methods like monitoring competitors, studying best practices, conducting brain storming sessions and gathering ideas, review and using predefined/previous marketing plans and etc.
-To initiate market plans to choose amongst the segments and decide for which one you should run the campaign for achieving revenue targets with maximum revenue increase.
-To create a balance on promotional campaigns to ensure both retention of customer and benefit for company.
-To submit generated campaigns to financial modeling team, ensuring financial models are prepared and confirmed for them all and communicate final approved campaigns to related product teams.
-To review promotional campaigns analysis (including competitor analysis, sector analysis, by-channel (business customer, consumers, etc.) generated by Customer Value Analysis to identify areas where company has challenges and opportunities and modify available promotional campaigns.
-To initiate the generation of any ad-hoc/periodic report that helps team activities for market planning and communicate it with EDW or Customer Value Analysis.

Education:
-Bachelor's degree in IT, Computer Science, Software Engineering, Statistics, Industrial Engineering
-A master’s degree in Marketing is an advantage.
 
Experience:
-Minimum of 3 years’ experience in an area of specialization, with experience in supervising others
-Experience working in a medium organization
 
Technical Competencies:
-Data Visualization & Presentation
-Data Gathering and Processing
-Marketing Campaign
-Market Segmentation
-Customer Retention Management
-Churn Management
-Customer Acquisition Management
-Customer Loyalty Management
-Customer Value Management(CVM)
-Cross-Sell and Up-Sell
 
Behavioral Competencies:
-Act with Inclusion
-Serve with Respect
-Can-Do with Integrity
-Collaborate with Agility
-Lead with Care