Marketing Communications Manager (MarCom)

About:

Khodro45 is seeking a dynamic and experienced Marketing Communications Manager to join our Marketing Department. This key role will be responsible for leading and managing our social media, copywriting, and Public relations teams to create and implement communication strategies that engage, motivate, and retain our customers. The ideal candidate will possess strong leadership skills, along with extensive experience in creative and strategic marketing communications.

Key Responsibilities:

   1.    Develop and Execute Communication Strategies:

• Create comprehensive communication plans including driver communication content, in-app notifications, SMS campaigns, and social media engagement.

• Ensure all communications are aligned with Khodro45’s brand voice and guidelines.

   2.    Manage and Lead Teams:

• Oversee the Social media, Copywriting , and PR teams to ensure cohesive and effective communication strategies.

• Foster a collaborative environment that encourages creativity and innovation across teams.

      3.    Data-Driven Insights:

• Utilize data analytics to measure the effectiveness of communication strategies.

• Provide quarterly reports on key metrics such as social media engagement, brand awareness, and perception.

   4.    Brand Consistency:

• Maintain a consistent and positive brand image across all customer touchpoints.

• Develop and enforce brand guidelines across various channels.

Core Competencies:

• Leadership and Team Management:

• Strong leadership skills to manage and inspire the social media, copywriting and PR teams.

• Ability to delegate tasks effectively and ensure team members meet their goals and deadlines.

• Strategic Thinking:

• Ability to develop long-term communication strategies that align with business goals and objectives.

• Proficiency in identifying key messaging and content that resonates with the customers.

• Strong Communication Skills:

• Exceptional written and verbal communication skills, with a talent for crafting engaging and persuasive content.

Requirements:

• 5+ years of experience in marketing communications.

• Proven track record of developing and executing successful communication campaigns.

• Extensive experience in content marketing and marcom skills.

• Experience in managing content, PR, and social media teams.

• Experience working in a fast-paced, dynamic environment with a focus on results and continuous improvement.

• Ability to simplify complex information and present it in a clear, concise manner.

• Content Marketing Expertise:

• Ability to create compelling content that drives engagement and retention.

• Project Management:

• Strong organizational skills to manage multiple projects simultaneously and meet deadlines.

• Experience in coordinating cross-functional teams and external partners to execute communication campaigns.

• Analytical Skills:

• Proficiency in using analytics tools to measure campaign performance and derive actionable insights.

• Ability to interpret data and make data-driven decisions to improve communication strategies.

• Creativity and Innovation:

• Creative mindset to develop unique and engaging communication campaigns that stand out.

• Openness to experimenting with new ideas and approaches to keep customers engaged.

• Empathy and Understanding:

• Deep understanding of the customer behaviours, their needs, challenges, and motivations.

• Ability to quickly adapt to new technologies and platforms to enhance communication efforts.

• Brand Management:

• Strong sense of brand management and the ability to maintain brand integrity in all communications.

• Experience in developing and enforcing brand guidelines across various channels.