SEO Manager

The SEO Manager at Digikala is responsible for developing, executing, and optimizing a comprehensive SEO strategy to drive sustainable organic growth across a large-scale eCommerce and marketplace platform. This role requires deep expertise in technical, on-page, and off-page SEO, strong analytical skills, and close collaboration with product, content, and engineering teams.

Key Responsibilities

● Develop and execute a comprehensive SEO & M.A.G (Measurement, Analysis, Growth) strategy

● Plan, monitor, and optimize SEO performance based on defined KPIs and OKRs

● Manage and optimize On-site and Off-site SEO initiatives at scale

● Design and implement a robust keyword discovery strategy for category, product, and content pages

● Develop and manage link-building and digital PR strategies

● Identify, prioritize, and resolve technical SEO issues (crawlability, indexation, Core Web Vitals, schema, JS SEO, etc.)

● Collaborate closely with engineering teams to implement SEO improvements

● Analyse performance using tools such as Google Search Console, GA4, and professional SEO platforms

● Monitor competitors and identify growth opportunities

● Lead, mentor, and evaluate SEO team members

● Prepare clear analytical and executive-level SEO reports

Requirements & Qualifications

● 4–6+ years of hands-on SEO experience (preferably in large-scale websites or eCommerce)

● Strong expertise in Technical SEO

● Proven experience with large-scale SEO and high-URL-count websites

● Advanced knowledge of SEO and analytics tools

● Deep understanding of search engine algorithms and updates

● Strong data analysis, problem-solving, and decision-making skills

● Excellent communication and cross-functional collaboration skills

● Experience with Product SEO is a plus