Visual Content Design & Production Specialist

About the Role

We are looking for a creative and skilled graphic designer to join Digikala’s Content Team—someone who, in addition to strong hands-on design capabilities, has solid expertise in artificial intelligence, automation, and the optimization of visual content production processes.

Part of this role will be dedicated to graphic design, including infographics and other graphic design needs of the team. The remaining time will focus on AI-powered product image creation, managing freelancer projects, analyzing content effectiveness, and developing methods to increase production speed, improve quality, and reduce costs.

In this role, we expect you to be both a strong executor and a proactive problem-solver who stays up to date with tools, trends, and industry best practices and can propose practical solutions to improve studio performance.

Key Responsibilities

1. Graphic Design

• Develop concepts and execute the team’s graphic design requirements, from receiving the brief through to preparing final deliverables.
• Design infographics to communicate product features, benefits, use cases, and comparisons.
• Design graphic assets required for projects, including text and image layouts, icons, visual elements, and graphic templates.
• Translate product information and marketing messages into clear, engaging, and easy-to-understand visual designs.
• Select and apply appropriate composition, color, and typography based on the subject matter and visual standards.
• Develop reusable templates to improve design consistency and speed.
• Revise designs based on feedback and perform quality control on final files.

2. Product Gallery Development & AI-Powered Image Generation

• Develop concepts and content structures for product galleries based on product features, audience needs, successful industry examples, and marketing objectives.
• Define the images required for each product gallery—from product angles to lifestyle, advertising, and infographic images—and determine the most appropriate production method for each.
• Create and edit lifestyle and advertising images using AI tools and integrate them with real product photography.
• Develop, test, and optimize prompts to achieve high-quality, repeatable results.
• Evaluate and refine AI-generated outputs with a strong focus on preserving the product’s actual appearance, details, and characteristics.
• Document successful prompts, workflows, and methods for use by the internal team and freelancers.

3. Automation & Process Improvement

• Identify bottlenecks and repetitive tasks within design and content production workflows.
• Design and implement automated or semi-automated workflows to increase speed while reducing costs and rework.
• Monitor and evaluate new AI tools and models, including models that can be deployed locally.
• Compare tools and methods based on quality, speed, cost, and suitability for the studio’s production volume.
• Propose and implement improvement initiatives and collaborate with relevant teams to develop more advanced solutions.
• Document processes and share knowledge with team members.

4. Project Management & Freelancer Collaboration

• Prepare project briefs, define output standards, and establish timelines for outsourced projects.
• Assign work based on freelancers’ expertise and capacity.
• Monitor progress, provide feedback, and ensure quality control through final delivery.
• Plan daily activities and prioritize tasks based on importance and deadlines.
• Identify potential delay risks, communicate them promptly, and follow up until they are resolved.

5. Performance Analysis & Reporting

• Contribute to the design and execution of A/B tests in collaboration with relevant teams and prepare different content variations for testing.
• Analyze test results and provide specific recommendations to improve the effectiveness of images and designs.
• Prepare regular reports on project progress, output volume, quality, production time, and cost.
• Measure the impact of automation and AI initiatives and use the results to inform future decisions.

Required Skills & Experience

• Professional-level graphic design skills and a strong portfolio.
• Strong command of composition, color theory, typography, and visual hierarchy.
• Proficiency in Adobe Photoshop and Illustrator, or equivalent professional design tools.
• Ability to independently execute design projects from concept through final delivery.
• Hands-on proficiency with AI-powered image generation and editing tools, as well as prompt engineering.
• Deep and up-to-date understanding of AI applications in visual content production and the ability to evaluate relevant tools.
• Familiarity with product photography, lighting, retouching, and photo editing.
• A marketing-oriented mindset and an understanding of how visual content supports product presentation and purchase decisions.
• Practical proficiency in Excel for data entry, analysis, and reporting, along with familiarity with other Microsoft Office tools.
• Ability to prepare clear briefs, provide effective feedback, and manage collaboration with freelancers.

Personal Attributes

• Creativity and strong attention to detail.
• An analytical, process-oriented mindset and a strong interest in problem-solving.
• Excellent communication skills and a collaborative team spirit.
• Strong organizational skills, effective daily planning, and commitment to deadlines.
• Ability to manage multiple priorities while maintaining quality under high workloads.
• A strong sense of ownership and the ability to follow tasks through to completion.
• Commitment to continuous learning and enthusiasm for exploring and testing new methods.

Working Conditions

During high-traffic periods and for urgent projects, this role requires availability and responsiveness outside regular working hours, including holidays and days off.

Success Metrics for This Role

• Quality and creativity of graphic designs and their alignment with project briefs.
• Quality of generated images and accuracy in representing the actual product.
• On-time project delivery and reduction in revisions and rework.
• Reduction in production time and cost while maintaining quality standards.
• Effectiveness and practical adoption of implemented automation solutions.
• Improvement in content performance based on tests and agreed-upon metrics.
• Quality of freelancer management, as well as the accuracy and consistency of reporting.