Sales & Marketing Specialist (Freelancer)

Role Summary:

The Sales Marketing Specialist works at the intersection of the Marketing and Commercial teams to support the growth of commercial verticals through targeted marketing activities and campaigns.

This role is responsible for translating commercial priorities and customer insights into executable marketing actions across relevant channels, coordinating campaign execution, monitoring performance, and providing actionable insights to improve sales and customer engagement.

The Sales Marketing Specialist works closely with Commercial and Central Marketing teams to ensure that marketing activities are aligned with business priorities, delivered on time, and measured effectively.

Key Responsibilities:

Campaign Planning & Execution

• Support the development and execution of monthly and quarterly marketing plans for assigned commercial verticals and sub-categories.
• Design and execute targeted marketing campaigns based on customer behavior, sales performance, inventory, pricing, and commercial priorities.
• Coordinate campaign execution across relevant marketing channels such as on-site placements, eCRM, push notifications, editorial content, digital advertising, and social media.
• Ensure campaigns are executed accurately and on schedule.
• Identify execution issues and proactively follow up with relevant stakeholders to resolve blockers.

Commercial Collaboration

• Work closely with Commercial teams to understand sales targets, inventory status, pricing priorities, and upcoming business needs.
• Translate commercial requests into clear and measurable marketing activities.
• Participate in relevant commercial meetings and follow up on agreed marketing actions.
• Monitor the impact of marketing activities on commercial KPIs such as GMV, Daily Items, and PC1.

Marketing Coordination

• Coordinate with the Central Marketing team to secure required channels, capabilities, and resources for campaign execution.
• Ensure alignment with overall marketing plans, brand guidelines, and platform-wide marketing frameworks.
• Avoid duplication of campaigns and proactively communicate campaign plans with relevant marketing stakeholders.
• Share campaign learnings and successful practices with other Sales Marketing teams.

Data & Performance Analysis

• Monitor campaign and channel performance using available dashboards and reporting tools.
• Analyze campaign results and identify key insights and areas for improvement.
• Prepare regular performance reports and communicate results to relevant stakeholders.
• Compare campaign performance against targets and previous activities.
• Maintain a record of campaign results and learnings to support future planning.

Customer & Market Understanding

• Use customer behavior and commercial data to identify opportunities for targeted marketing actions.
• Support customer segmentation and personalization initiatives within assigned verticals.
• Monitor market and competitor activities and identify relevant opportunities for commercial campaigns.

Requirements & Competencies

Experience

• 2 years of relevant experience in marketing, digital marketing, trade marketing, or e-commerce.
• Experience in campaign planning and execution, preferably in an e-commerce or digital platform environment.
• Experience working with multiple marketing channels and cross-functional teams.

Technical Skills

• Good understanding of digital marketing channels such as CRM, push notifications, on-site marketing, digital advertising, and social media.
• Familiarity with marketing analytics and reporting tools.
• Strong Excel / Google Sheets skills and ability to work with performance data.
• Ability to analyze campaign performance and extract actionable insights.
• Basic understanding of commercial KPIs such as GMV, sales, conversion rate, and customer growth.

Behavioral Competencies:

• Execution-oriented: Able to turn plans and requests into concrete actions and follow them through to completion.
• Ownership: Takes responsibility for assigned campaigns and follows up on outcomes rather than only completing tasks.
• Stakeholder Management: Able to effectively coordinate with Commercial, Marketing, and other internal stakeholders.
• Communication: Clearly communicates priorities, requirements, progress, and issues.
• Data-driven mindset: Uses data to evaluate performance and support decisions.
• Problem Solving: Proactively identifies operational challenges and finds practical solutions.
• Prioritization: Able to manage multiple campaigns and competing priorities in a fast-paced environment.
• Customer-oriented thinking: Understands customer needs and behavior and incorporates them into marketing activities.